Welcome to Whitefish Bay
One of Milwaukee’s most desirable suburbs, Whitefish Bay, is the jewel of the North Shore. Known affectionately as “The Bay” by residents, this charming neighborhood evokes the feel of Norman Rockwell’s quaint village scenes. With a seamless blend of nostalgia for simpler times and the chic modernity of a sophisticated metropolis, Whitefish Bay offers the best of both worlds. Set on the picturesque shores of Lake Michigan, this close-knit, affluent town boasts eclectic culinary options, laid-back elegance, and a stylish collection of boutiques and bistros. The lush landscaping and picturesque setting make this highly walkable town a joy to explore.
Known for its excellent schools, Whitefish Bay was founded on a commitment to education. In the town’s early days, farmers in the area demanded local schooling opportunities for the Bay’s children. In the spring of 1892, a group of more than 300 dynamic residents took matters into their own hands and organized not only their own school system but their own government, as well, independent of the city of Milwaukee. Today, the lovely Old Schoolhouse Park stands where the very first Whitefish Bay school once inspired the area’s children, across from the Whitefish Bay Public Library, which continues to support educational programs. Featuring an outstanding network of pristine parks and gorgeous green spaces, Whitefish Bay offers plenty of places for families to play, while those with an appreciation for architecture and design will delight in the area’s beautifully restored historic homes. The bluffs of Lake Michigan are home to some of Whitefish Bay’s most magnificent estates, complete with luxe amenities and spectacular waterfront views.
What to Love
- Leafy streets and pristine parks
- Strong sense of community
- Dynamic events and delicious bistros
- Minutes from downtown Milwaukee
- Highly walkable
With a strong sense of community and a tight-knit feel, Whitefish Bay offers residents an idyllic place to call home. Many members of this community-centric village were born and raised here, while others, attracted by the beautiful setting and endless amenities, have proudly claimed Whitefish Bay as their own. Named a Bird City of Wisconsin, Whitefish Bay is committed to green and eco-friendly practices, and residents enjoy the endless opportunity for bird watching and outdoor recreation.
Dining, Entertainment & Shopping
Whitefish Bay has a sophistication usually associated with sprawling cities and cosmopolitan hotspots, and the culinary scene is no different. With a chic interior and upscale menu of American fare, Moxie creates a warm, elegant atmosphere for a quiet dinner for two or lunch with friends. This stylish bistro features comforting dishes like short rib bolognese and grilled salmon and niçoise salad. Located in the heart of the Downtown district, The Bay Restaurant sports an elegant, industrial-chic setting and a seasonal menu of New American classics, while the historic German-American Pandl's has been owned and operated by the Pandl family since 1915. After dinner, stop in at family-owned Winkie's Toys and Variety to pick up games and puzzles for an afternoon playdate or family game night.
Things to Do
As a Bird City committed to green practices, Whitefish Bay offers incredible opportunities for outdoor recreation and eco-education. The popular Bay Day festival delights with hands-on exhibits for kids, a recyclables drop-off station, clinics, professional lectures, and a Fun Run for all ages. Summer brings the Fourth of July Parade, with an afternoon of food and festivities, as well as a fireworks display, at Klode Park. This scenic greenspace, featuring playgrounds, tennis courts, and a picturesque path down to the Lake Michigan beach, is the perfect spot for family picnics on warm summer days or hot chocolate and ice skating in the winter. Celebrate the flavors and frights of fall with the beloved Great Pumpkin Festival. Enjoy nightly music and culinary delights while strolling through the 'Frightfish Bay' Halloween displays, complete with creative jack o’ lanterns carved by Whitefish residents.